Real estate lead aggregators sell buyer and seller leads to agents. Lead aggregators work with various partners to identify unique lead sources. They typically advertise on real estate and general marketing platforms.
Real estate lead aggregators both sell to and compete with real estate agents. They market on the same ad platforms agents use. And they may crowd out or increase the price of partnership opportunities. Lead aggregators can brand themselves in a specific niche to focus their marketing. Others pre-screen leads to send them to agents with a specific focus.
Popular lead aggregators include Opcity, OJO Labs, Lead Geeks, Qazzo, SetSchedule, and zBuyer. Some of these services also pre-screen leads before sending them to agents.