The total value of residential real estate agent marketing in the United States is between $4.2 billion and $16.2 billion. This range represents 6-23% of total industry commissions spent on marketing to acquire and support buyers and sellers.
The average real estate agent spends around $12,000 in marketing each year. But the median spend is likely closer to $3,000-6,000, as luxury agents skew average marketing spend upward. Most agents commit 6-13% of their gross commission income to marketing.
The average amount of marketing spent per home sold is between $700 and $2,700. The amount spent marketing a home varies based on the value and location of the home.