Redefy is a discount real estate brokerage that offers reduced price listing fees for sellers. Redefy is owned by one corporate entity and does not operate franchises in the US.
Buyers and sellers work with Redefy to buy or sell their home. Redefy provides the buyer or seller with an agent team who helps them with every stage of the process for buying and selling.
Redefy charges a flat fee of $3,500 for sellers.
Redefy primarily generates revenue through real estate commissions from buyers and sellers paid on a successful home purchase or sale.
Redefy was acquired by Home Captain, a mortgage and lender referral service, in March of 2020.
Redefy employs agents as full-time employees. As a result, agents are paid a salary and smaller sales commission by the brokerage rather than being paid entirely based on sharing commissions via a traditional commission split.
Redefy employs agents as full-time employees rather than independent contractors.
As of early 2021, Redefy employed under 30 agents.