UpNest is an agent search and referral service. UpNest helps consumers by matching them with a relevant real estate agent. UpNest also offers home loan services.
Consumers search UpNest for agents that are a strong fit. UpNest then suggests real estate agents who are likely a good fit based on data.
UpNest charges partner real estate agents for closed transactions. When an UpNest buyer or seller lead buys or sells a home, the agent who received the lead pays a referral fee. This fee is likely 30% of the gross commission of the transaction. UpNest also likely generates revenue from its home loan services.
UpNest is privately held.