A listing manager or coordinator helps a real estate agent list a home for sale. They often help prepare listing materials, disclosures, and comparative market analyses. They may help coordinate showings, open houses, and listing on the MLS and consumer portals. Sometimes they also help with transaction coordinator responsibilities.
Brokerages hire listing managers to help seller’s agents save time. This gives listing agents more time to focus on selling. Brokerages offer this service to attract and retain seller's agents.
Listing managers are often full-time salaried employees hired by a brokerage. In other cases, they are shared by one or more agents or agent teams.
Listing managers are not necessary for each transaction. An agent can handle listing tasks themselves. But a listing manager can help an agent provide better and faster service. It also reduces the amount of paperwork and details an agent has to handle. This allows the agent to spend more time selling. A listing manager can also be helpful for posting and marketing properties. This is especially valuable if an agent isn't very tech savvy.
Listing managers do not need to have a real estate license. But some agents and brokerages prefer that they do have or get one. With a real estate license, a listing manager can also help show homes. They can also answer more-detailed questions a client or buyer may have.