BrightDoor develops CRM software for real estate agents and homebuilders. It helps agents manage lead communications and follow-ups with prospective and previous clients and partners across phone and email.
Agents, brokerages, and homebuilders sign up for BrightDoor and use the software to help manage communications with prospective clients. Big Purple Dot supports the collection of leads from multiple sources such as personal websites and MLS feeds, and agents and homebuilders can use the platform to contact and follow up with those leads.
BrightDoor charges a monthly fee for its software. According most sources, these fees start ~$100 per month per agent.
BrightDoor generates most of its revenue through monthly subscription fees.
BrightDoor is privately held.