Flow ROI is an agent platform that develops software for lead generation, IDX websites, CRM, transaction management, and lead management. Flow ROI sells its product to real estate brokerages. Brokerages then offer this service to their agents.
Brokerages sign up for Flow ROI, and their agents use the software to help market to and support clients.
Flow ROI charges a monthly or annual fee for its software. These are often negotiated directly with brokerage partners and are not openly shared.
Flow ROI was acquired by Elm Street Technologies in January of 2021.