Sierra Interactive is an agent platform that develops software for lead generation, IDX websites, CRM, marketing automation, and lead management. Sierra Interactive sells its product to real estate agents, teams and brokerages.
Agents, teams, or brokerages sign up for Sierra Interactive and use the software to help market to and support their clients.
Sierra Interactive charges a monthly fee for its software. According to most sources these fees start at around $20 per month per additional agent user on top of a monthly flat service fee of roughly $400.
Sierra Interactive is privately held.